KA系统管理111.pptVIP

* * * 每次订单只下3箱（Order Interval × POS) 应该下4箱（Order Interval ＋ OTD）×POS * * * * * * * * * * * * * * * * * * * * * 保证充足产品供应：库存、物流、送货、发票、回款对照情况； 通过对方需求，了解对方策略，来采取具体对策，difrraceating]，与众不同；购买者调研，shopper在CandC， * * * * * * * * * * * * * * * * * * * * * * * * * * * * 另外　－　 价格控制 Pricing Department- 在每个品类中选出重点产品作为促销规格　Select one item as first price in each category - 负责自有品牌管理　Be in charge of Private Label * * * Stacey 的建议 小公司的优势是速度，大公司的优势是系统和品牌管理。 * * * * Drug store-wason’s,屈臣士,47家店,每个单店产出平均在500万左右的销售额.百佳再次进入中国时,有DC,很稳健的发展.店的面积越来越大,mega store.10万-2%,PG产品/月/wason’s. 百佳,18家,华南,不包括上海,会近期在北京上海开店. * * * * * The account manager抯 responsibilities to the Company include: Formulating strategies for building the account and maximizing your company抯 potential to do business with the retailer; Developing, maintaining and implementing account plans that contain the strategies and action plans for maximizing the value of the account; Gathering, analyzing, maintaining, and disseminating information; developing exceptional knowledge of the customer and competitors; being well versed in the retailer抯 problems, goals, needs, and issues - including the biases and concerns of individual decision makers and key influencers. Systematically building relationships with members of the customer抯 power base and within the company Positioning the company for prime opportunities by preselling the company抯 capabilities and solutions and gathering information that will make the company抯 approach better than competitors?approaches Overseeing proposal development; helping create offers that represent maximum affordable value to the customer; ensuring that proposals address the customer抯 key issues, needs, and requirements; Facilitating contract and program negotiations and achieving a win for both sides; Monitoring customer satisfaction; communicating the customer抯 concerns to those who serve the customer; communicating the company抯 commitment to the customer; Facilitating future business with t