腾讯全球化策略简析.docx

Tencent Globalization Strategy OverviewTencent is now one of the biggest internet companies in the world, as its company income, user volume and product varieties are the top in China. However, its popularity and services are not well-known and distributed well in other counties. To become a strong famous enterprise in the world, globalization is the must go way.To invest overseas and MA are the first things to do of the strategy. Tencent focus on internet games and social software. Tencent game globalization strategy imports foreign IP (internet protocol), so different games can be combined as a variable group. One the other hand, Tencent exports its domestic games to America and other countries to maximize its global market.Mostly, Tencent Cloud Globalization serves its massive exclusive internet experience globally. Along with the user globalization, Tencent Cloud is also accelerating its globalization process.WeChat is also called Weixin in Chinese. Firstly, it explores the East Asia market. At the same time, WeChat fixes itself and learns experiences, to find the right time and right opportunity to explore globally.WeChat and QQ, the two biggest social softwares, made Tencent to stand on top of Chinese social media. Tencent’s games and advertisements are also excellent, we can see by Tencent’s financial balance sheets.Nowadays, no matter social apps, games, or other products of Tencent, have to face an important test----How to make it globalized.First, to invest funds, then invest companies.It’s easy to notice that Tencent’s investments are focused on two areas, game and social apps. Their MA are distributed in China and America, also in India, South Korea, Japan, Russia, Israel and some other countries.More important, Tencent seems more likely to invest the third party with the foundation companies that Tencent invest to.In the year of 2010, Tencent invest 300 million to Digital Sky Technologies (DST), built long-term partnership. DST is a company who is good