VKLOVE珠宝整合营销方案和策略.doc

VKLOVE珠宝品牌整合营销方案 前言 ···········································1 VKLOVE珠宝的网络宣传方案策划书····················６ 一、微博营销：网络宣传的首选平台·················６ （1）微博的几大平台分为··························７ （2）微博营销的特点······························７ 　　　1、发布门槛低······························７ 　　　2、支持多平台······························８ 　　　3、传播速度快······························８ 　　　4、见效非常快······························８ 　　　5、针对性很强······························８ 　　　6、微博用户群······························８ （3）VKLOVE珠宝微博营销的营销技巧····················８ 　　　1、微博的数量不在多而在于精················８ 　2、个性化的名称····························９ 　　　3、巧妙利用模板····························９ 　　　4、使用有哪些信誉好的足球投注网站检索，查看与自己相关内容········９ 　　　5、定期更新微博信息························９ 　6、善于回复粉丝们的评论··················１０ 　　　7、#与@符号的灵活运用····················１０ 　　　8、学会使用私信··························１０ 　9、确保信息真实与透明····················１０ 10、不能只发产品企业或广告内容·············１１ （4）VKLOVE珠宝微博营销的注意要点················１１ 　　1、取得粉丝的信任是根本····················１１ 　　2、发广告需要有一定的技巧··················１１ 　　3、通过活动来做营销························１２ （5）VKLOVE珠宝微博营销监管原则····················１２ （6）VKLOVE珠宝的微博帐号配置······················１３ （7）VKLOVE珠宝微博营销的定位和内容建设············１３ 　　1、企业官方微博（微媒体）···················１３ 　　2、企业领袖微博（微传播）···················１３ 　　3、企业客服微博（微服务）···················１４ 　　4、企业产品微博（微公关）···················１４ 　　5、企业市场微博（微营销）···················１４ （８）VKLOVE珠宝微博营销推广技巧···················１４ 1、企业微博帐号认证························１４ 　　2、企业微博内容发布························１４ 　　3、企业微博内容更新························１５ 　　4、企业微博积极互动························１５ 5、企业微博标签设置························１５ 6、获取高质量的粉丝························１５ （9）VKLOVE珠宝微博营销优化技巧····················１５ 1、微博优化选取热门关键词··················１５ 　　2、微博的关键选取要适当····················１６ 3、微博的名称选取简单易记··················１６ 4、微博的URL地址要简洁明了················１６ 5、微博的个人资料要填关键词················１６ 　　6、个人标签填写关键词······················１７ 二、软文营销：网络文字的说明平台···············18 　　（１）软文营销具有以下几个特点·············18 　　（２）网络软文的几种形式···················19 1、悬念式·················