管理英语UNIT 5.doc

管理英语 English for management Unit 5 Unit Objectives 1. Students can fully understand the main ideas of the two reading passages about marketing management, successfully answer the comprehension questions, and independently finish the language exercises. 2. Students can identify the major elements of a bill of exchange and write a bill of exchange using the common sentence structures learned from the samples. 3. Students can understand conversations about technology transfer and technical cooperation. 4. Students can use recommended expressions to talk about technology transfer and technical cooperation. 5. Students can use the materials in this unit and those from other resources to accomplish in groups the field work project on marketing management and then present the work in class. Materials and/or Equipment Needed English for Management Overhead projector Computer Unit Arrangement Periods 1-3: Reading A Periods 4: Reading B Periods 5-6: Simulated Writing Periods 7-8: Listening and Speaking New words and expressions convince [k?nvins] ?vt. 说服, 使...相信make (someone) agree, understand, or realize the truth or validity of something He convinced me of his sincerity. 他使我确信他的真诚[kru:??l] ?adj. 关键的, 决定性的of extreme importance; vital to the resolution of a crisis Negotiations were at a crucial stage. 谈判正处于一个关键的阶段[.?ntr?pr?n?:] n. 企业家someone who organizes a business venture and assumes the risk for it One, especially an entrepreneur, which undertakes a task or job. 承担者; 企业家承担任务或工作的人, 尤指企业家[imp?ls] n. 冲动, 驱动力, 倾向, 心血来潮vt. 推动a sudden desire He bought the house on an impulse. 他凭一时冲动买下了这所房子。[mɑ:kiti?] n. 行销, 市场营销the exchange of goods for an agreed sum of money Ultimately, the success of the product depends on the good marketing. 最终, 产品的成功还是取决于高明的销售手段[n?:m] n. 标准, 规范a standard or model or pattern regarded as typical Criminal behaviors seem to be the norm in this neighborhood. 犯罪行为似乎是这一带的正常现象。[p?kid?] n. 包裹, 整批交易vt. 把...打包, 把...进行推销a collection of things