Conversion d-octrine best practices and tips for improving conversions英文电子书.pdf

1 For more traffic tactics and methods visit www.RealWorldT 2 Real World Traffic © Tom Lambert David Sinick Last Updated: 9/03/2010 www.RealWorldT For more traffic tactics and methods visit www.RealWorldT 3 Table of Contents Introduction4 Don’t Send Visitors To Your Home Page5 Important Information Above The Fold6 Have A Single Focus7 Headlines, Headlines, Headlines8 Make Your Text Easy To Digest10 Make Your Call To Action Clear Prominent12 Make Your Page Trustworthy13 Always Be Testing14 How To Setup A Split Test Properly15 Resources16 For more traffic tactics and methods visit www.RealWorldT 4 Introduction Bad news. You’re screwed. Web traffic changes every day – if you’re not keeping up with best practices tactics for buying traffic, you’re going to see your traffic numbers decline pretty fast. In fact, it’s probably already happening to you now. Just a few short years ago, you could consistently buy clicks for pennies on the dollar. There was minimal advertiser competition. You could half-assedly put together a pay-per-click advertising campaign and see an immediate profitable return on investment. You could easily send cold traffic to long form sales letters profitably. Those days are long gone. The reality of the situation is this: Traffic is significan