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Transforming toward
Customer-Centric
Supply Chain
Frachard Lung
CIO, DMS
Acer Incorporated
Customer-Centric SCM (May 19th, 2001)
Agenda
•Challenges
•Acer / DMS Strategy
•Supply Chain Re-engineering
•The Road Ahead
Customer-Centric SCM (May 19th, 2001)
Agenda
•Challenges
•Acer / DMS Strategy
•Supply Chain Re-engineering
•The Road Ahead
Customer-Centric SCM (May 19th, 2001)
Marco Changing of Enterprise
Operation Environment
• Worldwide Economy Downturn; Dot-Com bubble
vanished; Everyone’s pocket tightened
• Geography boundary are disappearing by fast
information distribution.
-- The communication platform becoming standard
• Product life-cycle rapidly reducing.
• Co-competition
4
Customer-Centric SCM (May 19th, 2001)
PC Industry Environment
• Fast changes in Technology and Product Generations
• 4C’s integration and innovation are increasing.
• “Open and Standard” eliminates the Differentiation,
also Drives toward Disintegration
• Material Cost is the Major Contributor of PC Price
• Quality is Given, Cost is Must and Service is Nature
Speed Flexibility are Key Successful Factors!
5
Customer-Centric SCM (May 19th, 2001)
Customer Requirements
•Do things “MY” way
•E-Services:
• Provide end-to-end accurate, reliable and
predictable information
• Support electronic order processing with flexible
configuration
•Product availability that is fast and reliable,
and at competitive price
•After-Service “Hands Free”
Customer-Centric SCM (May 19th,
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