协同商务发展新趋势.pdf

全球運籌於彈指間 國 ® 　　　 協同商務 CPFR 際 發展新趨勢(上) Global New Trend of CPFR® Part 1 （ ） ® 　　CPFR 定義的方法論，已逐漸成為協助企業與交易夥伴達成營運目標的策略應用平台； 其連結了內外跨部門之組織資源，透過建置正式的互動流程、系統、教育訓練與量化績效 指標，讓供應鏈協同夥伴有效率地朝向共同滿足最終消費市場需求的目標邁進。而成功的 協同商務設計源自於企業貼近產業及市場特性的核心策略目標，使交易夥伴能各自保有並 ® 發揮其關鍵競爭力。國際整體CPFR 的發展模式，也從原本專注於供需問題的解決，延伸至 成為協同產品與品類發展，以及整體生命週期管理的重要驅動力。 CPFR is a strategic framework within which defined methodologies for pursuing business goals involve multiple functions within trading partner organizations, each working together 劉音秀（Christy Liu） 專業服務處 副總經理 efficiently and effectively to improve outcomes. Successful CPFR programs use formalized 聯合通商電子商務（股） processes and specific patterns of business interactions, technology, training, and metrics to enable diverse groups of participants to work together to achieve end-customer benefits. The design of a successful collaboration program also derives from core enterprise strategic goals that have a good fit with industry and market characteristics as well as the individual competencies of the trading partners. While the core aim of CPFR is to match supply and demand, holistic CPFR programs extend to key business drivers such as collaborative product and assortment development and product life-cycle management. 國際協同商務發展驅動力 消費者需求深度的定義與了解、持續不斷地延伸與回 饋、建立與消費者購前、購