时尚英语 lesson 8-14.ppt

Lesson Eight FASHION DESIGNING Principle of Design Whether designers are developing a collection of dresses or suits, footwear or jewelry, or fashions for the home, they must be properly schooled in the principles of design. To capture the eye of observer, the product must be properly executed in terms of balance, emphasis, proportion, rhythm, and harmony. Each design must effectively use these principles to create a successful product. Balance In its strictest sense, balance is the equal distribution of weight on two sides. Absolute balance, however, sometimes leads to produce designs that lack creativity. Of course, some designs benefit from this approach. To achieve balance, create a central line for the design. This line may be a real dividing point as in the case of a man’s shirt that is open down the middle and uses button closures, or one that the designer’s eye imagines as the center. In either case, trim or ornamentation may be sued to formally or informally balance the item. Symmetrical balance, most often used in apparel design, uses two identical objects on either side of the design, such as patch pockets of equal size. Asymmetrical balance might be achieved by the garment’s pattern. For example, one side of a sweater might use a single large flower, while the other side uses several smaller flowers. If properly used, the eye sees it as a balanced arrangement. Emphasis Drawing attention to a particular area of a product is central to its success. Designers generally choose one area of a garment to feature. This is known as the focal point. If too many areas of interest are given equal attention, the eye will not know where to focus and attention will be lost. Emphasis is achieved in a number of ways. It might be the neckline or the back of a dress that captures the eye. For example, British designer Vivienne Westwood recently added bustles to her dresses. It could also be the fullness of a skirt, enhanced with petticoats that causes attention,