A Study on Cross-Cultural Marketing跨文化市场.doc

答卷封面 (COVER) 评阅结果 Final mark 评阅人 Examiner 课程名称（Subject）： 国际商务文化 编 号 (No.)： 12-13-1-011159 系 别 (Department): 外国语言文学系 专 业 (Major)： 英语 姓 名 (Name)： 孔令霞 学 号 (Student’s Number)： B 注意事项（Notes）together; the answer sheet should be attached to the cover. 机密（Confidential） 编号（No.）：12-13-1-011159 试 题（Test） 课程名称（Subject）：国际商务文化 考核类别（Type of test）： 考查 课程类别(Type of course) :专业任选课 考试形式(Test type) : 论文 使用范围（Target group）： 2009级英语专业本科 1. Topic List A Study on the Impact of Culture on the Globalization of Business A Study on Cultural Shock and Its Influence on International Business A Study on the Significance of Non-verbal Communication in International Business. A Study on the Strategy of Building the Cross-Cultural Team A Study on Cross-Cultural Marketing 2. Words limit: 1500-2000 words 3. Requirements： Each student is required to prepare a term paper on ONE of the topics relevant to the subjects covered in this class. The purpose of the term paper is to demonstrate that students can apply the analysis techniques learned in this class. The paper should be typewritten, paginated, in Time New Roman font, size 12, and must follow the outline shown below. 1) Cover page and test page 2) Abstract 3) Body text 4）Conclusion 5) References A Study on Cross-Cultural Marketing Abstract: Cross-cultural marketing is really, first and foremost, about cross-cultural communication. It is clear that communication is the fundamental toot of modern marketing. It is very important to learn how to communicate with the consumer and build global market. Why go global? The most simple answer to this question: Improvements in communications technology, from global satellites to fax machines to the Internet, have made it a lot easier to closely manage a global operation than ever before. Distance is no