Dell Online　.ppt

Class 5: ;Region Goods/Service Promotion Project Review;Homework: Dell Online Case Issues to Think About (Ps Cs);FIT: All Parts Work Together;PC Industry Structure;Dell History;Dell Sales History;Industry/Market Life-Cycle;PC Industry Growing, but Hard Business;Signs of Maturing Markets;1997 U.S. Market Share ($85 Billion);Basic Dell Products;A Manufacturer’s Disadvantages;Dell Business Areas ;Full Range Provider;PC Distribution Channels;Dell Direct Advantages;Dell vs. Compaq Etc.;Dell’s “Fresh” Computers;Why Use Indirect Channels?;Dell Customer Segments;Dell Market Penetration - – By Size;Dell Customer Segments – By Buying Process;Transactional vs. Relationship;Dell Sales Force;Internet Selling Benefits;Comparing Efficiencies - Sales;Other Advantages;Online Cost Savings (one approach);Does Online Really Save Costs?;;Dell Online – Internet;Decisions;Fit: Strategies Methods Support Each Other;Dell Sales History;Dell Sales History II;And the Competition;Change in Stock Price GTW, DELL;Dell Market Share as of 3/31/2005;Japan PC Market 2003;Suggested Readings