Welcome to Bank of America 美国银行简介.ppt

Bank of America business situation Organization and management mode Bank of America enterprise culture Construction bank of America that not only is the bank, the more that he is social builders and customers neighbors, friends, with these concepts to stress they engaged in is not only dealing with money, but also in the work of helping others and social achieve higher goals. With such positioning, bank of America set up a good public image. Higher Standards bank of America is the enterprise slogan. This simple distinct slogan and bank of America usually occur together, in the name of the employee card, licensing, in place of outlets marked place in a variety of publicity materials, even though, in the background of the large conference on the wall, are all red logo, make Higher Standards this idea thorough popular feeling. Bank of America advertised goal is to let its brand like apple computer and Nike sneakers as widely known. Therefore, and usually think the bank brand advertising without tradition of different, bank of America since September 2000 in television, newspapers, magazines and radio on the total value of us $100 million, last more than a year of advertising. Bank of America also through the various plane media, outdoor advertising campaign, especially in some important area at investment, place won the ideal effect. Bank of America the bank on the net The service characteristics of bank of America Bank of America dynamic news Welcome to Bank of America Chen chao,BA 0901 Contents Bank of America profile Bank of America business situation Organization and management mode Bank of America enterprise culture Bank of America the bank on the net The service characteristics of bank of America Bank of America dynamic news Bank of America profile  In August, 2002, the first big Bank American Bank of America (Bank-America Corporation, full name is the American national trust savings Bank, hereinafter referred to as Bank of America) in the Chine