刘平-商概资料-CB Ch06.pptVIP

Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* 5. Basic Forms of Organizational Structure Divisional Organization Team-based organization Functional Organization Matrix Organization Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* Functional organization Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* HQ Production Marketing Product C Division Product B Division Product A Division Finance Human resources Composed of separate business units or divisions with limited autonomy under the coordination and control the parent corporation. Divisional structure Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* Marketing Finance CEO RD Project manager Production Project manager Project manager Matrix Structure Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* CEO Team-based structure Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* A Virtual Organization Executive Group Independent research and development consulting firm Commissioned sales representatives Factories in South Korea Advertising agency Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* International Division Structure Figure 6–6 Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* Functional structure Advantages Economies of scale High-quality technical problem solving Clear career paths within functions. Efficient use of resources in-depth skill specialization and development top manager direction and control Disadvantages Difficulties in pinpointing responsibilities. Sense of cooperation and common purpose break down Narrow view of performance objectives. Poor communication across functional departments Slow response to external changes Creating delay Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 6–* Divisional structure Advantages More flexibility in responding to environmental changes Clear points of responsibility Expertise focused on specific customers, products, and regions. F