刘平-商概资料-Ch01.pptVIP

Chapter 1 The Contemporary Business World “In business you get what you want by giving other people what they want.” — Alice Foote MacDougall L E A R N I N G O U T C O M E SAfter reading this chapter, you should be able to: Define the nature of business and identify its main goals and functions. Describe the different types of global economic systems according to the means by which they control the factors of production through input and output markets. Show how markets, demand and supply affect resource distribution in the market economy. Identify the elements of private enterprise and explain the various degrees of competition. Explain the importance of the economic environment to business and identify the factors used to evaluate the performance of an economic system. Key Topics Nature and goals of the business Global economic systems Supply and demand Private enterprise and competition Evaluating economic performance Status and outlook for the US and China economy What Is Business? What Is Business? An organization that provides goods and services to earn profits All profit-seeking activities and enterprises that provide goods and services necessary to an economic system. Profits—rewards for business people who take the risks involved to offer goods and services to customers. Are they businesses? Red Cross Universities Charitable and religious organizations Government agencies Political parties Labor unions Customer’s Associations Museums Libraries Business Operation/Process What are the essential elements in business? Factors of Production Factors of Production Natural Resources All product inputs that are useful in their natural state, such as: a. agricultural land b. building sites c. forests d. mineral deposits Capital a. technology – machinery and equipment as production lines, telecommunications and basic inventions. b. tools c. information d. physical facilities e. money Human Resources Entrepreneurship Human Resources – anyone who w