外贸函电part two.ppt

Principles for Business Writing 7Cs’ Principles Clearness (Clarity) Conciseness Courtesy Consideration Completeness Concreteness Correctness You must complete this report before Friday. Will you please complete this report before Friday? We take the pleasure of sending you our latest catalogue and we wish to draw your attention to a special offer that we have made in it. You will certainly be interested in a special offer on page 4 of the latest catalogue sent to you by us. To try to Avoid Irritating, Offensive, or Belittling Statements We want you to assist us. Your assistance would be appreciated deeply. We ask you to make a prompt shipment. We would ask you to make a prompt shipment. To be Reader-Oriented or You-Attitude 幻灯片 7 “You-attitude” means that the writer writes every sentence with the reader in mind and tries to put himself in the reader’s place. 幻灯片 9 If your order is large enough, we can offer a discount of 5%. You will have a discount of 5% for a large order. I want to send my congratulations. Congratulations to you on your… We allow 2% discount for cash payment. You earn 2% discount when you pay cash. We have received your order and we are preparing it. We will make the delivery before the end of November. Your order has been received, and it is having our full attention. You can receive the goods before the Christmas season. To be Reader-Oriented or You-Attitude We are sorry that you misunderstood us. We are sorry that we didn’t make ourselves clear. You still havent paid out invoice #146. We have no record of your having paid out invoice #146. To Be Particularly Careful When Conveying Negative Message or Unpleasant Information 幻灯片 11 To keep a positive tone even though the message is negative 幻灯片 13 To use different persons as the subject and voices to get a better effect 幻灯片 15 To use some padding structures or adverbs to cushion and soften the tone 幻灯片 17 Your order will be delayed for two weeks. Your order will be shipped i