外贸函电英语课件chapter12.ppt

Chapter 12 Agency Learning Focus Terms on Agency Types of Agents Agency Agreement Letters on Agency Asking for Agency Seeking Agency Terms on Agency Agency is a legal relationship between a principal (委托人) and another party, named as agent (代理人), who is authorized to carry out the principal’s instructions in transaction with a third party. commission 佣金 agency agreement Types of Agents General Agent Sole Agent (Exclusive Agent) Purchasing/ Buying Agent Sales/ Selling Agent Agency Agreement The duration of the agency; The territory to be covered; The obligation of agent and principal; The method of purchase and sale; Agency Agreement Details of the commission; Law of the country related to agreement; Arbitration items while disputing mediated. Asking for Agency The intention of writing the letter The conditions or advantages as an agent Expectation for early approval Questions Reply to Asking for Agency To express thanks for applying for agency To state opinions on the agency To expect early reply to agency agreement or further cooperation Dear Sirs, We understand that you deal in stationery and related products and are willing to ask if you would be interested in marketing our products in your country on a commission basis. We are a large firm with a long history specializing in the manufacture of stationery of all kinds, and there is a ready sale for our products in many parts of the world. The enclosed catalogue will give you some idea of the wide range of our products, which need developing in your country. If you are interested in our proposal, please let us know which of our products are most likely to appeal to your customers, and also the terms for commission and other charges on which you would be willing to represent us. If, when replying, you could give us some idea of the market prospects for our products and suggest ways in which we could help you develop the market, we should be very grateful. Yours faithfully, Seeking Agency To state the i