Italy 意大利介绍 意大利商务文化 BUSINESS CULTURE.ppt

LAI JINGJUN BUSINESS CULTURE ITALY General Information History Economy Business Culture General Information Located in south of Europe Housing two other countries—Vatican San Marino Capital: Rome called ‘The Eternal City Population: 60,626,442 Ethnic groups: Europe (54%), Africa (22%), Asia (16%), the Americas (8%) and Oceania (0.06%) Religion: Christianity (91.6%) None (5.8%) Islam (1.9%) other (0.7%) Italian brands are associated with luxury. The top three global Italian brands are Ferrari, Gucci and Prada History The Roman Empire (5th Century BC to 5th Century AD) Italian city of Rome conquered Peninsular Italy and dominate the Mediterranean and Western Europe The Middle Ages (6th to 14th Century) Middle Ages begins with a series of invasions. Result: Northern Italy became a group of independent kingdoms The Renaissance (14th to 16th Century) Foreign Rule (1559 to 1814) France invaded northern Italy, Spain and Germany attacked Rome Unification (1814 to 1861) Unification movement began in 1815 with a growing resentment towards the peninsulas domination by Austria. Present Day Italy Economy GDP: $2.013 trillion GDP per capita (PPP): IT: $30,100 USA: $49,800 Finland: $36,500 Important industries: Energy and natural resources, Agriculture, Transport, Fashion Be famous for Roberto baggio lamborghini pasta Fashion Football players Building Cate Car Religion LOOK AT THE PICTURE Colosseum Leaning Tower of Pisa Greetings Shake hands individually with everyone in a group Introduce yourself to older people and women first Buongiorno: good morning Buonaseragood: afternoon/evening Greet people with a warm embrace Use Signor(e) (Mr.) or Signora (Mrs.) plus the surname, Use last names and appropriate titles until specifically invited by others Cheek kissing is reserved for greeting people you know well and is less common among men. The Art of Conversation Interruption always happens in the conversation. It is a common trait of