Unit4商务英语中级.ppt

Advertising Unit 4-1 Word of mouth 口头宣传 Mail-shot 邮寄广告 TV commercial 电视广告 Billboard 广告牌 Spam 垃圾邮件， 电子邮件广告 Banner 横幅广告 Newspaper advert 报纸广告 Internet advertising 网络广告 Search engine 有哪些信誉好的足球投注网站器 Brochure 宣传手册 Sample 样品 Subscription fee 入网费，开通费 Launch a formal investigation 展开正式调查 Target audience 目标观众 Ingredients list 成分清单 Online complaints form 网上投诉表 Promotional gift 促销赠品 Unit 4.2 Delegating Delegate / delegator 委派者 Helpful feedback 有助的反馈 Constructive criticism 建设性的批评 Bits and pieces 零碎 Financial or psychological rewards 物质上或精神上的报酬 Let go 放手 Specific skills 特长 Tailor work to the individual 根据特长分配工作 Give incentives 给予鼓励 Define the expectations and objectives 明确期望和目标 Delegate complete tasks 移交整体任务 Recommendations In order to increase the number of visitors, I would recommend that we continue with the newsletter and run more competitions and quizzes. I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.