Unit5 Inside advertising阅读课件.ppt

Everyday class report;Where can you see ads? ;;Unit5 Inside advertising;Self-directed study I;;1. Even some of the casual garments we wear has brand names attached to them which turn us into walking advertisements. 2. With so many messages from advertisers fill our daily lives, it is important to understand how advertisements work. 3. Having identified the target group, researchers find out as more as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 4. However good an advertisement is, people are likely to be persuaded if the product is unsuitable for them.;Self-directed study II; Team-work ; We have learnt how advertising works, and can you design an advertisements for the following products or items? 1. A commercial advertisement (cell-phone, car, computer etc.) 2. A public service advertisement（公益广告） Tips for you: 1. Our target people are ……? 2. We want to put it on TV (or radio, internet, newspaper, magazine )…… 3. We will appeal to our target by…… 4. ……