外贸英语函电课件李艳丽版.ppt

English Correspondence On International Business Lecturer: ZHANG Yang Email: elsazy@126.com Phone: Reading makes a full man; Conference, a ready man; Writing, an exact man.读书使一个人丰富，讨论可使一个人成熟写作使一个人精确 LEARNING A NEW LANGUAGE It is essential to understand that writing for a business context or audience can be distinctly different than writing in the humanities (art), social sciences, or other academic writing. Writing for business should be crisp (clarity, conciseness) and succinct (concise and terse). OBJECTIVE Analyze and plan for a business writing task Choose precise words to convey the correct meaning Write clear and concise sentences and paragraphs Identify and correct common errors found in sentence structures Master the natural written English The most important objective of taking this course is  ***To cultivate the sense of doing business? learning the tone of writing? learning the format (letter, memo, e-  mail), strategy, and word choice? learning the principles of writing? learning the skills of negotiation Tone of writing? The business writer should strive for an overall tone that is confident, courteous, and sincere; that uses emphasis and subordination appropriately; that contains nondiscriminatory language; that stresses the you attitude; and that is written at an appropriate level of difficulty (Ober 88). The only major exceptions to these guidelines are when you need to write a negative business message, such as when you deny a job offer or a customer request. In most cases, the business letter will be the first impression that you make on someone. For this reason it is important that you are diligent in your task of writing an effective business document. Even though business writing is possibly less formal than it once was. In a word, business letter should communicate your ideas effectively, concisely and professionally. Most business letters and proposals are oppo