外文文献中英文翻译：新零售下的实体店发展与研究.doc

外文文献翻译 原文及译文 文献出处: Roy P. The research of stores under the new retail [J]. International Journal of Retail Distribution Management, 2017, 3(5): 434-445. 原文 The research of stores under the new retail Roy Park Abstract In early June, 2016, united business network in the industry for the first time put forward the concept of new retail, and organize relevant discussions, meetings, open WeChat public with the same number and update the APP. The new retail has become the hottest word in the retail business development in 2016. All parties are on the new retail put forward their own views, also makes the offline stores all managers more profoundly understand the development trend of the retail industry. For our retail stores, from the traditional retail model to the new retail development, must revolve around the following three aspects to realize the change of innovation. Key words: retail innovation, new retail, e-business 1 The overview of new retail For the new retail concept, in the industry have different point of view, some expressed doubt or dont understand. The new retail can really promote the development of industry, which may be controversial problem. Whose new retail will be how to reduce inventory, reduce inventory, offline business entities and online can truly integration, how to reconstruct the relationship between producers and consumers on issues such as left. This has caused a lot of reading and doubts. Years earlier, the businessman understanding of line is that if you want more good sales, you must put a better marketing from the traditional way to Internet. And now the Internet has far more than just a sales, marketing channels, but can help merchants build brand, for users of lifecycle management, to acquire new users, maintenance of old customers, arouse the sleeping, the way of the construction of the channel is changing. And channels, sales, and change of the whole logistics system, especially the transformation of the supply ch