世界酒店发展品牌化之路.ppt

世界酒店发展－品牌化之路 纲要 酒店业一般知识 国际酒店业简介 中国酒店业简析 经济型酒店 酒店一般知识 住宿业定义 住宿业是指任何定期或暂时为旅游/旅行者提供住宿的行业 称谓：宾馆、酒店、旅馆、饭店。Hotel，Motel，Inn Motel：从“motor hotel”缩写而来，意思是“有停车场的宾馆 (大约在 1950s). 今天我们一般是指有限服务的酒店(即酒店只提供有限的设施设备，并且不提供餐饮服务) 住宿业分类 按档次分类 豪华酒店（Deluxe Hotel） 5星，1000元以上 高档酒店（Upscale Hotel）4-5星－，400-800元 中档酒店（Mid-Sale Hotel）3星，200－400元 低档酒店（Low-Scale Hotel）1-2星，100-200元 社会旅舍和招待所(Budget Hotel) 100元下，有些卖床位 住宿业分类 按消费类型分类 商务酒店 旅游型酒店 度假型酒店 会议酒店 酒店公寓 住宿业分类 中国政府星评 ：1－5星 住宿业分类 美国AAA钻石评级 One Diamond:These establishments typically appeal to the budget-minded traveler. They provide essential, no-frills accommodations. They meet the basic requirements pertaining to comfort, cleanliness, and hospitality. Two Diamond:These establishments appeal to the traveler seeking more than the basic accommodations. There are modest enhancements to the overall physical attributes, design elements, and amenities of the facility typically at a moderate price. Three Diamond:These establishments appeal to the traveler with comprehensive needs. Properties are multifaceted with a distinguished style, including marked upgrades in the quality of physical attributes, amenities, and level of comfort provided. Four Diamond:These establishments are upscale in all areas. Accommodations are progressively more refined and stylish. The physical attributes reflect an obvious enhanced level of quality throughout. The fundamental hallmarks at this level include an extensive array of amenities combined with a high degree of hospitality, service, and attention to detail. Five Diamond:These establishments reflect the characteristics of the ultimate in luxury and sophistication. Accommodations are first class. The physical attributes are extraordinary in every manner. The fundamental hallmarks at this level are to meticulously serve and exceed all guest expectations while maintaining an impeccable standard of excellence. Many personalized services and amenities enhance an unmatched level of comfort. 美国Mobil Travel Gui