互联网和广播.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * Conclusions: broadcasters can play an important role in Convergence 3.0 Supplying high quality content which users can easily access Help network operators secure investment in new broadband networks Contributing to standards and protection for children and other vulnerable groups * Broadcasters’ approach to the internet: three phases Stage Broadcasters’ use of the internet Phase 1: Incremental A minor supplement to the things they were already doing Phase 2: Strategic Creating initiatives to exploit the internet as a new medium in its own right Phase 3: Transformative Recognition of the new opportunities provided by high capacity broadband We are now in the early stages of the ‘transformative’ phase * So far, broadcasters have had a positive effect on internet development, although the scale is hard to quantify Promotion Providing rich content and shared resources Raising awareness and encouraging digital literacy * Quality content still hugely important Consumers clearly value professionally produced quality content Source: YouTube No. of views up to June 2007 (millions)? 117 87 60 45 31 24 CBS Universal Music NBC RCA Warner Records NBA 1 2 3 8 12 18 2059 3747 191 26 820 286 YouTube channel rank No. of videos uploaded * Securing trust and confidence online: traditional broadcasters are well placed to help Question asked: “Please indicate the top three media sources you depend on for information on these topics” Source: Forrester, Q2 2006 News TV Newspapers Magazines Internet Rank of the internet 91% 63% 10% 16% 3 Business News 40% 36% 8% 13% 3 Sports News 62% 42% 6% 11% 3 * High-speed broadband infrastructure will require significant investment Proposed broadband infrastructure investment by country Source: Capgemini 28% 46% 50% 62% 75% 80% 95% Target year Target homes (millions)? Investment planned Technology 11 €3bn FTTN 2 €300m FTTN 16 €3.4bn FTTN 20 €6.7bn-€8bn FTTH 12 n/a FTTH 1.8 €10