淘宝电子商务网站的盈利模式分析.doc

PAGE PAGE 1 毕业论文 淘宝电子商务网站的盈利模式分析 摘要 淘宝网自2003年5月10日成立以来，在短短的6年时间内，迅速成为国内网络购物平台的第一名，占据了中国网络购物70%左右的市场份额。“免费”二字是淘宝网迅速崛起，并打败强大对手易趣的“杀手铜”。不知从什么时候开始，淘宝网这种新兴的零售模式逐渐在我们中间风靡开来。2007年，淘宝网用户数达到5300万人，与2006年的3000万相比，增幅达76.7%；淘宝网在线交易商品达到1.16亿件，日独立用户数突破900万。2008年，淘宝年交易额为999.6亿元，与2007年的433亿元比较，同比增长了131%，约占全国社会消费品零售总额1%，淘宝网迅速成为了亚洲最大的购物网站，并开始挑战沃尔玛、家乐福等零售业巨头。随着因特网的日益普及，我国以淘宝为代表的C2C电子商务也在蓬勃发展。然而，虽然拥有较大的交易规模和用户规模，我国C2C电子商务网站却还没有找到合适的盈利模式。和传统的企业一样，如果不能实现盈利，内容和服务做得再好的网站也无法生存和发展下去。因此，找到合适的盈利模式，实现盈利，成了我国C2C电子商务网站的当务之急。本文淘宝商务网站的盈利模式，对适合我国C2C电子商务网站的盈利模式进行探索和发掘。 关键字：C2C；电子商务；盈利模式 Abstract Taobao since May 10， 2003 Since its establishment， in a short span of 6 years， quickly became the first online shopping platform， online shopping in China accounted for about 70 percent market share. Free word is the rapid rise of Taobao and eBay to defeat a strong opponent of the killer of copper. When I do not know from the beginning of this emerging retail TaoBao gradual popular among us off. In 2007， Taobao users reach 53 million people， and in 2006 compared to 30，000，000， an increase of 76.7%； Taobao online trading of goods reached 116 million， the number of users on the independent breakthrough 9，000，000. In 2008， Taobao was 99.96 billion yuan in transactions， and in 2007 of 43.3 billion compared with an increase of 131 percent year-on-year， retail sales of consumer goods accounted for about 1% of the total， Taobao quickly become Asias largest shopping Web site， and began the challenges Wal-Mart， Carrefour and other retail giants.As Internet is becoming more and more popular，C2C electronic commerce of China is developing quickly，too.Although the the market scale and user scale are large，C2C electronic commerce websites of China haven’t found a proper profit mode.Without profit，the websites cannot develop themselves.Based on the profit mode of C2C electronic commerce websites of foreign countries and the features of C2C electronic commerce websites of China，this thesis focuses on exploring proper pr