基于我国消费者心理需求的广告创意出路探寻 毕业论文外文翻译.doc

毕业设计（论文） 外文翻译 题 目 从消费者心理需求谈中国广告的创意困境 专 业 广告学 班 级 2010级2 班 学 生 指导教师 重庆交通大学 2014 年 外文原文 ABSTRACT PICK TO : Advertising creative is the soul of advertisement. Only good advertising creative can play a good advertising effect. And Chinese consumers have their silence: strange, force, disorderly, god, such as special cultural psychological characteristics, based on these characteristics, this article from the advertising of the uniqueness, artistic, economic efficiency, demonstrative leading, impression depth, etc., put forward the exploratory way of advertising creative, in order to guide the practice of Chinas advertising. KEYWORDS : China Advertising Creative Culture Consumption Psychology Advertising creative advertising people according to the survey, product features, audience psychology and advertising strategy, the best way to express information, create a core theme in art style and artistic conception structure, and to guide the advertising works, in order to achieve the best effect of creative thinking process. Chinese has its unique aesthetic Angle, the doctrine of the mean, elegant, gentle, and embellish, saving face, pay attention to emotional and so on are our one thousand to form the special quality. Today, many enterprises are in the study of foreign ideas, but on the other hand, the foreign enterprise, advertising in China has a strong Chinese culture breath, give people especially kind, natural feel. Good creative advertising, must be well combined with the local culture connotation of advertisement, rather than blindly handan toddlers. In our country for advertising creative, might as well from the following ways: An advertisement, a vision refers to the creative ingenuity, rather than a bizarre. This vision refers to the singular advertising creative must have different effect, to be different from others. But this is not to say that advertis