国际著名零售商排面设计PPT.ppt

分类排面设计 Family Implementation Makuhary-Japan Merchandises create the store atmosphere, display emphasizes volume and clarity, items are easy to find and accessible, the promotional offers, through specific displays, liven up the merchandises. 商品制造出卖场的气氛，商品的陈列要突出充足的量和一目了然的特点，商品易于寻找和取得，促销商品通过特定的陈列而显得生机盎然 摘自公司政策（商品） From the Policies (Merchandise) The content of KNOW HOW 专业技能内容 CARREFOUR IMPLEMENTATION CONCEPT 家乐福排面设计理念 FAMILY IMPLEMENTATION RULES 分类排面设计规则 THE PREPARATION 准备 THE IMPLEMENTATION 排面设计 THE PRINCIPLES 原理 EXERCISES 练习 Objective 目的 : Know the basic rules to set up a family implementation. 了解建立分类排面设计的基本规则 Carrefour store layout concept 家乐福店内陈列理念 This Store layout lets customers walk around each concept according to what they would like to purchase. It is the layout of Carrefour Stores everywhere. 这个店内陈列可以让顾客容易行走, 根据顾客的购物喜好陈列, 这种是所有家乐福的陈列标准 CARREFOUR IMPLEMENTATION CONCEPT 家乐福排面设计理念 The Store layout, the Concept and then the family of products apply the same rules to make easier customers purchase. We call it :” Customer needs in vertical and product in horizontal”. 店内陈列, 理念和商品分类都适用同一规则, 让顾客容易购买 This Store layout does not make easier customers purchase. It is difficult to well identify the location of product. 这样的店内陈列不能方便让顾客购买. 不能很好的确定商品的位置 联合立华 强生 收银台 三星 索尼 杂货 生鲜 非食品 收银台 Concept implementation 排面设计理念 One Concept layout such as Appliance area apply the same rules than the Store layout. It fits into the same scheme, to allow customers well locate the product. 某一种陈列的理念, 比如家电区域, 与店内的陈列相同 同样的设计可以让顾客容易确定商品的方位 The customer well identify the Concept and the products, so he can decide to go in or not. 顾客先确定商品的类型, 才决定买不买 If customer would like to buy a washing machine, he has to know which Brand supply. 如果顾客想买一台洗衣机,他得知道那个品牌 CARREFOUR IMPLEMENTATION CONCEPT 家乐福排面设计理念 松下 三星 索尼 一线 白电 电视音响 CD 和 磁带 vertical: fruit juice flavor 纵向:果肉,果汁,香精饮料 FAMILY IMPLEMENTATION RULES 分类排面设计规则 Family Development file 分类发展档案 The family development file should provide at least: - number