超市大规模集中采购与本土化采购的比较分析.docVIP

摘要 目前在超市购买农副产品已经成为了一种趋势，而超市也把农副产品的销售当成了自己吸引消费者的一种有效手段，但是如今超市农副产品的采购渠道比较复杂，方式比较多样。制定正确的采购模式和策略，有效的控制采购成本，是连锁超市采购管理中最为重要的环节。本文从超市农副产品的采购现状出发，找到目前市场上最常采用的两种采购模式——大规模集中采购与本土化采购，结合具体事例对这两种模式的优势与劣势、双方各自实施条件及双方的应用价值展开比较分析，并对这两种采购模式的实施策略展开研究与分析，找到一条更加适合超市采购农副产品的模式，可以说这篇论文对提高超市采购农副产品的水平，降低采购成本，增强超市的效益有较高的使用价值和现实指导意义。 关键词：超市；农副产品；集中采购；本土化采购；比较分析 Abstract Now, its an inevitable trend of purchasing agricultural products in the supermarket and its an effective means to attract consumers by saling the agricultural and sideline products for supermaket. The supermarkets procurement channel for agricultural is complex and varied. So the most important link in the purchase management of supermarket is to formulate correct purchase model and strategy and to control purchase cost effectively. The thesis starts from the supermarkets purchase of agricultural and sideline products and then find out two purchase models which are often used, its large-scale centralized purchasing pattern and localization purchasing pattern. Combining the Specific cases of chain store and comparing these two modessuperiority and inferiority, conditions and value of both sides, research implementation strategies of these two models, so that the supermarket can find a more suitable mode of procurement of agricultural products. It can be said that this paper has a higher practical value andreference significance to raising the level of the agriculturaland sideline products purchasing management and decreasing the purchasing cost. Key Words: Supermarket, Agriculturaland sideline products, Large-scale centralized purchasing, Localization purchasing, Comparative analysis 目录 1 绪论 1 1.1研究背景 1 1.2研究意义 1 2 超市农副产品采购的主要模式 1 2.1大规模集中采购模式 2 2.2本土化采购模式 2 3 超市农副产品大规模集中采购与本土化采购的优劣势分析 3 3.1大规模集中采购模式的优势和劣势 3 3.2 本土化采购模式的优势和劣势 7 4 超市农副产品大规模集中采购与本土化采购的应用条件 10 4.1 大规模集中采购的应用条件 10 4.2本地化采购的应用条件 12 5 超市农副产品大规模集中采购与本土化采购的实施策略 13 5.1大规模集中采购的实施策略 13 5.2本土化采购的实施策略 15 6 总结 16 参考文献 18 谢辞 19 1 绪论 1.1研究背景 不管是在城市还是在农村，超市以其方便快捷的方式，在人们的生活