湖南卫视周播剧模式研究--毕业论文.docVIP

摘 要 近年来国内电视受众的收视时长逐年呈下降趋势，青少年热衷于网络视频平台的多样性选择。受众分散，收视率低，电视圈缺乏“现象级”作品，都成为国产剧目前所遭遇的重重困境。知己知彼百战不殆，在国外周播剧风起云涌之时，对其进行制播模式及开发营销上的研究，是我国进行电视剧产业变革，盘活频道资源，迈向发展之路的重要前提，当前湖南卫视跟随市场发展趋势大力发展周播剧。 有鉴于此，本文选取湖南卫视周播剧模式研究为命题，首先简述了周播剧的概念及由来，然后针对国内外周播剧发展现状进行分析，接下去进行了湖南卫视周播剧的运作模式分析。最后则针对湖南卫视周播剧的优势及劣势进行探讨提出湖南卫视周播剧的改进建议。 关键词：湖南卫视；周播剧；改进建议 ABSTRACT In recent years, the domestic TV audience has a downward trend year by year, young people are keen on the diversity of online video platform. Audience dispersion, low ratings, television circles lack of phenomenal works，have become the current difficulties encountered by domestic drama. If you know yourself and your enemy, you will never lose a battle. The foreign broadcast week drama like a rising wind and scudding clouds the and the were broadcast mode and the development of marketing research，is our country of TV industry reform，revitalize the channel resources，towards the road of development is the important premise. The Hunan Satellite TV follow market trends vigorously develop weekly radio drama. In view of this, this paper selects Hunan TV Week broadcast drama research propositions. Firstly，it analyzes the weekly radio drama overview，then according to domestic and international week radio drama development present situation analysis, next the Hunan TV as the weeks broadcast play mode of operation analysis. Finally，this article discusses the advantages and disadvantages of Hunan satellite TVs weekly broadcast drama,and puts forward suggestions for the improvement of Hunan satellite TVs weekly broadcast drama. Keywords: Hunan satellite TV; Weekly broadcast drama; Improvement suggestion 目 录 摘要 I ABSTRACT II 绪论 1 一、周播剧概述 2 （一）周播剧的概念 2 （二）周播剧的由来 2 二、国内外周播剧发展现状分析 2 （一）国内周播剧发展现状 2 （二）国外周播剧发展现状 3 1.运作流程与成本风险控制 3 2.高水平的剧本创作 3 3.电视剧品牌经营 4 三、湖南卫视周播剧运作模式及优劣势分析 4 （一）湖南卫视周播剧运作模式 4 1.拍摄模式 4 2.制作模式 4 3.播出模式 4 （二）湖南卫视周播模式优势分析 5 1.资源优势 5 2.受众优势 5 3.人才优势 5 （三）湖南卫视周播模式劣势分析 5 1.国内传统观剧习惯制约 5 2.周播剧题材选择制约 6 3.制作水平有限 6 4.制度