中国人保柳州分公司网络营销策略.doc

编号： 毕业论文 课 题： 中国人保柳州分公司 网络营销策略 院 （系） 商学院 专 业： 电子商务 学生姓名： 邓 馨 学 号： 指导教师单位： 商务系 姓 名： 隋 智 勇 职 称： 副 教 授 题目类型 （ ） A:理论综述型 B:专题研究型 C:调查报告型 D:方案设计 （ ） (1) 与教师立项科研课题挂钩 (2)自选课题 Abstract With the gradual popularization of the network and in-depth peoples daily life, network security emerges as the times. In the increasingly integrated global economy environment, the foreign insurance companies entered, the major insurance companies of our country have brought great impact. Insurance companies rely on information technology, network marketing is gradually carried out will greatly enhance their own competitiveness. However, Chinas insurance industry in the development of insurance, insurance claims procedures and dangerous condition of service capabilities far and foreign large insurance group. Continue to use the traditional marketing operation, China insurance Companies have been unable to develop their own competitiveness. Only by strengthening the concept of business and technical innovation, make full use of electronic means in order to keep up with the pace of the international insurance market. This five-part Liuzhou Branch of China Peoples Insurance Network Marketing to carry out a theoretical study and the status of their online marketing strategy to make some improvements. The first part discusses the insurance industry in network marketing must choose: the network marketing concept, features, Network Marketing and Promotion of the enterprise. The second part elaborates the concept of network coverage and traditional insurance marketing process, including the traditional insurance business processes, claims process and the premium payment process; and property insurance in China further elaborated the status of network marketing. The third analysis the Liuzhou Branch of China Peoples Ins