我国中小企业核心竞争力现状分析及提升研究.doc

摘 要 核心竞争力是企业获得长期竞争优势的独特能力，是中小企业发展的根本保证，提升中小企业的核心竞争力对我国经济具有重大意义。中小企业应该从自身的特点和个性出发，通过科学地确立企业发展规划、建立科学的管理机制、进行核心技术和组织设计创新、把握核心性中间产品的主动权、培育现代人才竞争机制等方法，培养自己的核心竞争力。核心竞争力是企业所独有的能够获取可持续竞争优势的一种能力。本文围绕核心竞争力理论和企业理论对中小企业发展的作用，结合中外中小企业成功的经验，来分析中小企业如何从技术创新、营销管理创新、人本管理创新等培育和提升其核心竞争能力，对我国中小企业的发展具有很强的借鉴意义。中小企业 核心竞争力 提升  Abstract The core competitiveness of enterprises to obtain long-term competitive advantage is the unique ability, is the fundamental guarantee of the development of small and medium-sized enterprises, promote the core competitiveness of the small and medium-sized enterprises in Chinas economic significance. Small and medium-sized enterprises should from its characteristics and personality, through the scientific establishment enterprise development plan, establish the scientific management mechanism, the core technology and organization innovation design, grasp the initiative in the core of intermediate products, cultivate modern talents competition mechanism, cultivating their own core competitiveness. The core competitiveness of enterprises is exclusively to obtain a sustainable competitive advantage. Based on theory of enterprise core competence theory and the effect on the development of small and medium-sized enterprises, foreign successful experience of small and medium-sized enterprises, and to analyze how the small and medium-sized enterprises in technological innovation and marketing management innovation and humanistic management innovation, foster and promote its core competitive ability, the development of small and medium-sized enterprises with strong reference. Key words: Small and medium-sized enterprises The core competitiveness ascension 目 录 摘 要 Ⅰ Abstract Ⅱ 目 录 III 绪 论 1 1 核心竞争力的概述 2 1.1 核心竞争力的概念 2 1.2 公核心竞争力的特征 2 1.2.1 价值优势性 2 1.2.2 领先性 2 1.2.3 难以替代性和延展性 2 1.2.4整合性 2 2 我国中小企业核心竞争力现状及问题存在原因分析 3 2.1中小企业核心竞争力现状 3 2.1.1企业战略意识淡薄，战略意图不明确 3 2.1.2 管理落后，人才匮乏 3 2.1.3 有限的资源分散，跌入多元化陷阱 3 2.1.4 研究发展投入不足，技术底下，创新不够 3 2.2 我国中小企业核心竞争力不强的原因 4 3