Folli Follie Flagship Shanghai Grand Opening 奢侈品旗舰店店开业典礼策划.pdf

Folli Follie Flagship Store @ Shanghai Grand Opening Location:534-536 Huaihai Middle Rd. Shanghai Time and Date: October 24, 2009, 2:00 p.m. to 5:00 p.m. CONTENTS Introduction Concept Rundown Celebrity Recommendation Performance Recommendation Shop Setup Catering Proposal INTRODUCTION The Story of Folli Follie Folli Follie is a Greek company founded in 1986 by Dimitris Koutsolioutsos, which designs, manufactures and distributes jewelry, watches and fashion in 25 countries with more than 350 points of sale worldwide. Folli Follie’sphilosophy is to offer a full fashion concept of branded, modern jewelry, watches and accessories of high quality at affordable prices, appealing to the needs of the modern, fashion- conscious working woman. Folli Follie’smission is to fulfill the demand of todays global consumer for affordable fashionable luxury. The company also offers a mens watch collection, re-launched in March 2006 under the brand name Folli Follie rather than the Triton under which it was offered earlier. CONCEPT Offering a full fashion concept of branded, Branded Full modern jewelry, Fashion watches and accessories of high High Folli Follies quality at Quality philosophy affordable prices. Affordable Modern RUN DOWN Time Activity 1:40 p.m. Guests signing in. The MC announce the beginning of the ceremony, 2:00 p.m. and welcome the guests and clients. Municipal government representative „s 2:10 p.m.