Lesson 9 Balanced Scoredcard 英文管理会计课件 Management Accounting.ppt

MA2 Chen Yuanhong Balanced Scorecard Introduction of lesson 9 ties all previous lessons together into a method for facilitating decision making and performance evaluation. focus on the Balanced Scorecard as a management tool for the implementation of a company’s chosen strategy. learn about the Balanced Scorecard approach to gathering financial and nonfinancial information, and how to apply the resulting scores in strategic decision making. use the Balanced Scorecard to create solutions to performance evaluation deficiencies in a given business situation based on a specific strategic focus. Lesson 9 Topics outline Implementation of strategy and the Balanced Scorecard Evaluating success of a strategy Strategic analysis of operating income Downsizing and management of capacity Productivity measurement Topic 1: Implementation of strategyand the Balanced Scorecard LEARNING OBJECTIVE Design a Balanced Scorecard appropriate to the generic strategy of an organization. Required reading Chapter 13, pages 354-365, up to “Evaluating the Success of Strategy and Implementation” Implementation of strategy and the Balanced Scorecard The balanced scorecard translates an organization’s mission and strategy into a set of performance measures that provides the framework for implementing its strategy It is called the balanced scorecard because it balances the use of financial and nonfinancial performance measures to evaluate performance Many companies have introduced a Balanced Scorecard to manage the implementation of their strategies The Balanced Scorecard: FromStrategy to Performance Measures The Financial Perspective Evaluates the profitability of a strategy from growth in the revenue streams or reduction of costs, and uses the most objective measures in the scorecard such as return on capital employed, operating income, and revenue growth. The other three perspectives eventually feed back into this dimension nonfinancial measures Why we need nonfinancial measures