Unit 6 Building Business Relationships 浙大出版社：商务英语课件.ppt

The most important problem in ________________is how to_________ . The buyers want to know where the______are, while the sellers want to know where to find their_______. Generally speaking, more ___________(except very few important materials such as _____________________), belong to the buyers’ _______. Apart from this, most countries_________________ over foreign ________ and foreign trade,__________ commodity export and ___________ commodity import . Therefore it is much more difficult for an_______________ to seek his clients than an _______________to seek his own. No matter whether it is an _______________or factory manufacturing goods for _________ , it should cherish any chance _________to get some information of its ________________. They may be__________ through _________such as banks, _______________________in foreign countries, commercial counselor’s office, ___________and exhibitions, advertisements and___________. Tips for Establishing Business Relationships Online Establish trust and credibility. introduce yourself properly, know as a person (1). You should state clearly and exactly the purpose of your letter to avoid being embarrassing and potentially confusing. (2). Your focus should be on the introduction of your firm or your products in order to attract the reader’s interest. (3). You should reiterate what you want the recipient to do and by when, as appropriate. When you introduce your firm or your products, try to introduce them in broad terms so that your letter may attract the widest possible interest. In other words, if you are too specific, some recipients may conclude quickly whether your letter is interesting to them and thus some potential customers may be excluded. If you are the recipient of such kind of letter, you ought to answer it in full without the least delay and with courtesy so as to create goodwill and leave a good impression on your counterpart. There is no stand