《管理专业英语》课件CHAPTER-4..ppt

Welcome to My Class !! What is culture? What is Culture? With a diverse population existing in China today, our country is a melting pot of different cultures, each one unique in its own respect. Culture, distinguishing one societal group from another, includes beliefs, behaviors, language, traditions, art, fashion styles, food, religion, politics, and economic systems. Through lifelong and ever changing processes of learning, creativity, and sharing, culture shapes our patterns of behavior and thinking. A culture’s significance is so profound that it touches almost every aspect of who and what we are. “Culture becomes the lens through which we perceive and evaluate what is going on around us” (Henslin, 1993). For instance, an Iranian woman has just appeared in your office for services and it is immediately evident that her culture is very different than yours. First, her dark colored clothing covers her entire body from head to toe, including a black veil over her face. Secondly, as she speaks, a cultural difference is detected in both, her language and gestures. Her accent and the non-visible facial expressions create a barrier for comprehending the communication. Later, as the service for the woman progresses, her beliefs, values, and norms of her culture are dispelled. For example, in order for the woman to show her face to another male in public, she must first request permission from her husband to unveil. During further discussion, it becomes even more apparent. Kinds of Culture National Culture National culture is the values and attitudes shared by individuals from a specific country that shape their behavior and their beliefs about what is important. Hofstede’s Five dimensions of Culture Individualism versus collectivism Power distance dimension Uncertainty avoidance dimension Quantity vs quality of life Long-term vs short-term orientation Organizational Culture Organizational culture is “the way we do things around there”, a system of s