blog and 社会性软件.pptVIP

Blog与社会性软件 - 构建未来的个人门户Blogging + Social Networking: Road to Personal Portal 什么是 blog? What is Blog? 名称: Blog, weblog, online diary, online journal, 博客? Name: Blog, weblog, online diary, online journal 经常更新, 内容按时间顺序排列 话题导向 (Topic-oriented) 特点 简化的内容管理系统(CMS) 形式各异: Photoblog, Audioblog, VideoBlog, Moblog blog的基本结构 The Structure of Blog Blog生态系统 – blog ecosystem Blog作为网络身份标识 Blog as a Symbol for On-line Identity 以个体为中心 vs. 主题/讨论为中心 Individual centric vs. topic/discussion centric 通过书写呈现可见的个性特征 Personal characteristics exposed through writing Link作为参考导向 Links as References 链接文化: 通过链接阅读以及展开的延伸阅读 Linkage Culture: Reading and extended reading through links 单向过滤: 带有个人特色的精彩内容呈现 One way filtering: shows content with personal characteristics 高质量的交叉链接 (Cross-linking):在有哪些信誉好的足球投注网站引擎(如:Google)中提升Rank High quality cross-linking: raises ranking through search engines (e.g. Google) Blog生态系统 Blog’s Ecosystem 分布式的对话 Distributed Conversations 多点分散的留言 Distributed Comments 发散式的主题结构 Distributed Content Structure 个人为主导的内容选择 Individual-oriented content selection 网络 Net: 雪球式网络: 通过感兴趣的blog而找到志趣相投的朋友,进而延伸 Snow-ball type net: meet friends through interesting blogs 通过共享环境建立信任 Build trust through a shared environment 延伸搭配其他的沟通方式: IM, Email等等: Extends to other means of communications: IM, Email, etc. Blog 实践 The Practice of Blog Blog的社会性特征 The Social Features of Blog Blogosphere的缺陷The Weakness of Blogosphere 单向交流而缺乏多维环境 One-way communication and lacks multi-dimensions 链接只针对内容和话题,而非”人” Links focus only on content and not “People” 相对局限的小圈子 Limited to small circles - relatively 信息交互瓶颈: 局限于小圈子中 Information exchange bottleneck: information trap within small circles Lost in Transaction Social Network 的历史History of Social Network 1967: Small World Phenomenon (Stanley Milgram) 六度分隔 1974: The Strength of Weak Ties (Mark Granovetter) 2000: The Tipping Point (Malcolm Gladwell) The Connector archetype enters vernacular: 引爆流行 2003: Friendster Online social networking goes viral 六度分隔 Six Degre