[外销][外贸资料]福步外贸论坛资料整理大全.doc

Lesson One Overview of foreign trade and business letter writing Correspondence in a written form is more reliable. Scenario: Golden Apple Trading Company – export-oriented Business scope: shoes and clothes (USA office, Japan office, South Asia Scope of business: electronic products, including electronic dictionaries, mobile phones, electronic watches, pens, digital cameras, MP3/4 players, computer cars, toys and bikes, earth-ware for daily life, home appliances/white goods, electronic devices … Target countries/regions: USA, Japan, South Korea, North Korea, Start from scratches How to find potential clients? Business portal sites, eg, Alibaba Consulates of foreign countries in China Industry Associations Advertisements Industry conferences Overseas travels Websites, including ; Foreign newspapers online, classified ads A bottle of juice is sold at Yuan 6 in Chinese shops. Possible costs: Export duties, Extra freight, extra insurance, Customs-related fees (Yuan 6*[1-VAT rebate]+ Export duties, Extra freight, extra insurance, Customs-related fees)/6.78 (exchange rate) = $1.85/bottle A bottle of juice is sold at $2/bottle in American shops. Offer: $1.95/bottle VAT rebates Import duties, extra freight, extra insurance, Customs-related fees, ($1.85*[1+VAT rate]+ Import duties, extra freight, extra insurance, Customs-related fees) = $2.05/bottle * exchange rate (6.78) = Yuan 13.9/bottle Value-added tax (VAT) Negotiations: price talks Happy Sino makes an offer: $2.05/bottle US Globe makes a counter-offer: $1.90/bottle Happy Sino and US Globe make a deal at $1.98/bottle. Contracts/orders US Globe pays a down payment to Happy Sino. Bill of lading (B/L) I. Business letter writing: 1. Components: Letter head （sender’s address） Date Receiver’s name Inside address (receiver’s address) 称呼salutation 内容body/message Complimentary close 署名signature cc: all students of Class 10 of Grade 2008 to be continued continued II Format p 6-8 1. traditional with inden