公司策略和发展(ppt38)(英文).ppt

Corporate Strategy and Development;Main Issues;Concentration on a Single Business;Value Chain on a single business (Example: Personal Computer Industry;Corporate Portfolio Perspective on Multibusiness companies;The BCG Matrix;The BCG Matrix;The Strategic Implications of the BCG Matrix;The McKinsey/GE Matrix;Limitations on Portfolio Planning;Vertical Integration for a single business;Full and Taper Integration;Creating Value Through Vertical Integration;Creating Value Through Vertical Integration;Bureaucratic Costs and the Limits of Vertical Integration;Alternatives to Vertical Integration: Cooperative Relationships and Strategic Outsourcing;Building Long-Term Cooperative Relationships;Strategic Outsourcing and the Virtual Corporation;Diversification into multiple businesses;Related Versus Unrelated Diversification;Creating Value Through Diversification: sharing skills;Creating Value Through Diversification: sharing activities;Creating Value Through Diversification: Restructuring;Bureaucratic Costs and the Limits of Diversification;Structure of a Company Sharing Marketing Between Two Business Units;Diversification That Dissipates Value;Strategic Alliance as An Alternative to Diversification;The Corporation as a Portfolio of Core Competencies;Internal New Venturing (I) ;Scale of Entry, Profitability, and Cash Flow;Internal New Venturing (II);Acquisitions as an Entry Strategy;Pitfalls of Acquisitions as an Entry Strategy;Guidelines for successful acquisitions;Joint Ventures as an Entry Strategy;Restructuring;Turnaround Strategy;The Main Steps of Turnaround