Google-为何广告不显示.ppt

为什么看不到我的广告？ 目标 了解没有展示广告的常见原因 对帐户进行疑难解答，确定广告为什么没有展示 有哪些信誉好的足球投注网站广告 帐户预算 广告系列状态 每日预算设置 修改广告系列设置 广告目标在您设定的区域之外 广告展示率 在合作伙伴联网上展示 广告系列的否定关键字 广告系列的否定关键字 广告组状态 最高每次点击费用和每日预算 广告审批状态 广告组中的否定关键字 广告审批状态 缺少广告文字 关键字的最高每次点击费用 关键字状态 If you have chosen to specify values for your keywords’ maximum cost per click, remember to ensure that these values do not exceed the campaign daily budget. (ANIMATION) In this example, ads will show for the keyword ‘books’, because the keyword’s maximum CPC is $3.87 while the daily budget of the campaign is $10. (ANIMATION) However, the ad will not show for the keyword ‘writer’, because the keyword’s maximum CPC of $12 is higher than the campaign’s daily budget. (next slide) If your ad is not showing in relation to particular keywords within an Ad Group, check their status. Find the keyword within your Ad Group, and use the status column to determine the status of the keyword. (ANIMATION) If a keyword is disapproved, ads will not be shown for that keyword. Refer to the emails you have received for instructions on how to re-enable a disapproved keyword. (ANIMATION) If a keyword is deleted, it also will not show any ads. You will need to re-add the deleted keyword to your Ad Group to re-enable it. (ANIMATION) In addition, ads are not shown for keywords which have been disabled. Keywords can be disabled if Google predicts they will not accrue a CTR above the minimum required threshold. For more details on how this works, please see the module on Keyword States. If your keyword is disabled, Google recommends refining the keyword in question to better target your intended audience. For tips on how to refine your keyword list, see the training modules on ‘Optimization.’ (next slide) On the edit campaign settings page, (ANIMATION) you can view and edit the end date for a campaign, by using the dropdown menus shown here. (ANIMATION) One of the most frequent reasons an ad might not be appearing is if the daily budget you have chosen is lower th