2010中国报刊广告市场简报.docx

本报告根据《梅花网广告监测》动态数据汇集而成，不代表梅花信息的观点，数据仅供参考。数据采集范围：2009年11月1日- 2009年11月30日。注：报告中广告总面积的单位是平方厘米；估计广告收入/花费的单位是 RMB万元。报纸媒体投放概况与排行（前20名）排名媒体名称广告主数量广告数量广告总面积估计广告花费1京华时报323971503,708.4111,789.982现代快报441932349,900.5111,357.323广州日报4121255716,915.6010,754.784成都商报6081277735,758.3310,624.815南方都市报5421620585,777.439,730.536新京报4441319445,480.699,162.347新闻晨报3841025398,222.128,994.118华西都市报4881057562,770.167,985.329北京青年报250716444,692.857,511.1210重庆商报317663465,452.836,690.4411辽沈晚报356801347,946.316,508.8512深圳特区报217450311,042.476,491.6213齐鲁晚报349835312,510.566,468.8414精品购物指南300734358,693.496,316.2315今晚报332774450,856.186,279.9316半岛都市报4661054398,439.516,127.9517每日新报4201353420,208.185,481.9718潇湘晨报364822408,428.655,386.1919新民晚报298635207,684.425,156.1420重庆晨报345735364,043.485,153.66杂志媒体投放概况与排行（前20名）排名媒体名称广告主数量广告数量广告总面积估计广告花费1时尚伊034.456,901.922世界时装之467.575,894.473瑞丽伊人风233.275,344.484周末画报197430385,526.794,590.065瑞丽服饰美193.654,527.256时尚芭莎5312694,985.444,357.707服饰与美容6215492,526.533,549.228悦己3212868,650.522,346.239嘉人4413168,758.272,026.0110财经739454,469.431,807.4811中国之翼738048,870.151,762.9312时尚健康-女士版2812036,553.141,709.3113财富506541,736.921,694.7414外滩画042.371,423.4815优家画报3611554,864.461,286.9316时尚先生465031,666.601,254.0117中国民航677339,403.531,220.9918东方航空525736,678.521,192.1219三联生活周刊9111965,208.431,074.2420姐妹298431,273.531,063.401、汽车排名广告主名称广告数量媒体使用数量广告总面积估计广告花费1一汽大众汽车有限公司548161336,040.435,552.902上海通用汽车有限公司410131200,211.163,405.793东风日产乘用车公司424147209,370.373,189.494梅赛德斯–奔驰中国有限公951.352,910.335上海大众汽车有限公司262110142,250.102,501.796神龙汽车有限公311.152,143.587比亚迪汽车有限公550.322,058.418天津一汽丰田汽车有限公310.891,848.519东风本田汽车有限公司292125122,014.191,819.0110北京奔驰戴姆勒克莱斯勒汽498.101,796.152、服装排名广告主名称广告数量媒体使用数量广告总面积估计广告花费1美国动力裤1031276,417.44698.912NIKE国际公司191422,890.99616.773乔治阿玛尼211718,744.22566.974路易威登集团201318,582.56401.055BURBERRY131113,828.16382.466香港俊思集团131212,734.15362.237宝姿国际时装有限公司302312,736.40338.568李宁集团181111,553.74332.389爱马仕171412,232