访华提案eng.ppt

About G-Creative Invested by the Ministry of Finance Fast growing PR professional company Employment: 30 Serving: finance, automobile, regional economics areas Our Position: Providing Total Solution for IMC Process integration: one-stop service Content integration: strategic and tactics How Can Execute? What Are Out Advantages? Governmental resources International operation Integrated marketing communication Excellent Integrated service and execution Experience in various industries High quality team Outstanding media relationship First class partners in different areas Clients in Various Industries Awards Member of Standing Committee of China International Public Relations Association (COPRA) Golden Award by CIPRA for Regional Brand promotion for TEDA Tianjin TEDA Image Promotion Case Study: Government Relation 3M Time:August 2003 Challenge: One 3M product could be suspended in China Solution: Government communication Result: crisis solved with no suspension量不降反升 Budget…… Total reception Press conference Opening ceremony PR professional fee OOP (Out of pocket expense) Total $4,800.00 $51,00.00 $52,900.00 $18,800.00 $2,800.00 $84,400.00 Key messages: Press release outline: Key Message CALYON Beijing Branch Opening Services Prospects Other messages that the bank wants media to know General media 工人日报 Political media Media Business media Media TV media Online media Total: 22 media with 25 journalists Media Media Interview Media: cctv-2,international financial News Interviewee: Chairman,Credit Agricole Topic: Development strategy in China Assessment and expectation on Beijing Branch Cultural exchange between China and France Part Ⅲ Opening Ceremony Opening Ceremony Time: 18：30-20：30 Nov. 1 Venue：Golden Hall, The Great Hall of the People MC: Two MCs from CCTV Golden Hall VIP Room VIP room: Macao Hall Attendees：(About 200) Attendees High level officials from China financial regulator