2017优惠券与消费者购物行为调查报告 行业研究报告.pptx

VA L A S S I S® C O U P O N INTELLIGENCE REPORT nfluencing consumers along the path to purchase Table of contents Executive summary ..................................................................... 3 Key trends in coupon use .................................................................. 4-7 Overall use Frequency of use Use by media type Making purchase decisions .................................................................. 8-9 10-14 At home: ................................................................................................. Coupons and discounts influence product, brand and store selection Shopping list vs actual purchases What to buy Where to shop At the store: ............................................................................................ In-store influence motivates consumers to deviate from their list In-store discounts and circulars Mobile notifications 15-17 Everywhere in-between: ........................................................................ The expanded influence of coupons and discounts Use of mobile savings apps Impact of coupons from places close to work Influence of coupons on the way to the store 18-20 VA L A S S I S® C O U P O N INTELLIGENCE REPORT After the purchase 21-22 Post-purchase rewards Satisfied customers influence additional purchases Valassis generation age segmentation » Millennial: Born 1982-1998 | Generation X: Born 1965-1981 | Baby Boomer: Born 1946 -1964 Executive summary The 2K17 Valassis® Coupon Intelligence Report “Influencing Consumers Along the Path to Purchase” provides detailed insight into how print, mobile and digital coupons and discounts impact the consumer shopping journey—before, during, and after the purchase. Consumers are becoming increasingly adept at integrating both print and digital coupons as they plan their purchases. Overall, coupon use is holding steady with 90% of consumers using them from a variety of online and offline sources. This finding is relatively co