BEC精品教学(广东外语外贸大学)bec 名词解释.docVIP

BEC精品教学(广东外语外贸大学)bec 名词解释.doc

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BEC名词解释 黄底的都是从老师PPT上复制黏贴下来的~ Brand recognition: a product or products that has or have been recognized and appreciated by local consumers. Household name: a brand, person, company, etc. that is known to all or very popular in a place. Liquidity: available cash or the capacity to obtain it on demand. Pricing policy: a plan or statement of prices set by an organization for its products and services. Retail: the sale of goods or commodities in small quantities directly to consumers. Public relations: PR, the activity of keeping good relationships between an organization and the people outside it. PPT解析:the practice of managing the flow of information between an organization and its publics. Trade deficit: imports minus exports of goods and services. Fair trade :Trade that conforms to a fair-trade agreement. Tariff: duties or a duty imposed by a got on imported or exported goods. Globalization: the increasing worldwide integration of markets for goods, services and capital that attracted special attention in the late 1990s. Buyout: the purchase of a company or biz. balance sheet 资产负债表, 缩写 B.S.: a financial statement that reports the assets and equities of a company at a particular time. 一个公司或机构在指定日期的资产、负债和所有者投资的列表说明 Cash flow: The cash receipts or net income from one or more assets for a given period, reckoned after taxes and other disbursements, and often used as a measure of corporate worth. 现金流出量:在特定的一段时间内来自一项或数项财产,扣除税收和其它支付金额外所得的现金收入或净收入,常用来衡量公司的价值。 PPT上的定义:the movement of cash into or out of a business, a project, or a financial product. Inflow: all the money coming into the company Outflow: all the money going out of the company Net earnings: the net profit after all costs and expenses have been deducted. Productivity: the rate at which goods or services are produced, especially output per unit of labor. Market share: the proportion of total sales volumes of a certain market that a company captures. dealerships :A franchise to sell specified items in a certain a

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