BEC精品教学（广东外语外贸大学）剑桥商务英语课文辅导4a Brand Power.docVIP

学习重点 1．???? Homework Review 2．???? What are the public relations? 3．???? The benefits of good HR 4．???? Organizing a PR event 5．???? Vocabulary consolidation on unit 4b 6．???? Unit 5a preview relocation 7．???? Oral practice Selling products 8．???? 数字知识系列（一） 9．???? 完型填空 10． Homework I. Homework Review 3 commitment diversify saturated attraction reliable strength encourage growing 4 happy with diversify into set up be faced with to stay/be loyal to exchanged for compete with be committed to sth. 作文讲评： Dear Mr. Oltey Thank you for your letter of 10 November 2002 concerning car arrangements for our December conference. I would like to inform you that certain changes have been made. 9 December ?????????? Firstly, you can collect our delegates from Grand Hotel at 8.30am rather than 8.15 because the conference centre is not far. ?????????? We will not need your cars to transfer guests at 6pm because we will hold the Chairman’s party in the conference center instead of the Grand Hotel. 10 December ?????????? You will take delegates to my factory site. However, our factory site is in Commercial Road not Station Road. I am sorry for the mistake. ?????????? After you return to the Grand Hotel for lunch, could you possibly wait there until 2.30pm? There are twelve people who need transport to the airport. I do hope these changes will not inconvenience you and I will phone you next week to check if everything is fixed. Yours sincerely David Guan II. What are public relations? public relations noun 1 [uncountable] the work of explaining to the public what an organization does, so that they will understand it and approve of it 公共关系工作 They ran their own successful public relations business in London. 他们在伦敦经营自己的非常成功的公共关系公司。 2 [plural] the relationship between an organization and the public 公共关系 The project has been disastrous for the bank in terms of public relations. 就公共关系而言，该项目对这家银行而言是失败的。 a public relations exercise (=done in order