（英文）案例-OPENX漂亮的文字型PPT.ppt

NOTES: Shows that our growth is being driven by the hundreds of publishers who are signing up for Enterprise and Market. Demonstrates that our technology has been vetted by many other smart businesses NOTES: NOTES: NOTES: NOTES: NOTES: NOTES: When You Think of “OpenX” When You Think of “OpenX” Publishers Embrace Platform 2008 2009 2010 2011 …and more! Top Challenges For Publishers Not making enough money… CPMs are low Performance inadequate, especially trafficking and reporting Outdated, inflexible systems Support non-existent (the human kind) In the beginning… Free ad serving OpenX Source: Free downloadable open source ad server OpenX OnRamp: Free SAAS ad server for small websites First a Little History First a Little History And Now Comprehensive ad technology platform OpenX Source: Free downloadable open source ad server OpenX OnRamp: Free SAAS ad server for small websites OpenX Enterprise: Mission critical SAAS ad server OpenX Market: Integrated ad exchange Just Announced: OpenX Acquires LiftDNA First SSP integrated into publisher’s ad server Optimizes ALL non-guaranteed revenue Creates the most competition possible Reduces latency discrepancies Increases yield 50-150% by OpenX Our Mission: Grow Publisher Revenue YieldOptimizer All buyers compete in the ad server to max yields AdExchange RTB increases non-guaranteed CPMs with full controls Sell direct across all formats (Display, mobile, email, video) AdServer Our Mission: Grow Publisher Revenue YieldOptimizer AdExchange AdServer Revenue Serving The Problem with “Sequential Selling” The Problem with “Sequential Selling” In short Discrepancies and latencies accumulate Separating demand channels reduces competition Yield suffers and revenue is lost Integrated Platform Improves Efficiencies Integrated Platform Improves Efficiencies In short Fewer discrepancies and latencies More competition Higher yields and