ADDIDAS营销策划案.ppt

German Corporate Conference Deutsche BankRobin Stalker, CFO June 1 , 2006 Frankfurt/Main Agenda An Exciting Start To 2006 Strong development in adidas and TaylorMade-adidas Golf segments Reebok becomes new Group segment World Cup momentum growing Exciting Operational Developments Regional Sales Growth Of Combined Group Strong Sales Development For The Group Excluding Reebok Numerous Factors Impact First Quarter Gross Margin Sales Growth and Operating Expense Leverage Support Operating Margin Strong IBT And Earnings Performance Net financial expenses increase to € 28 million Income before taxes grows 14% to € 220 million Group tax rate reduced to 31.8% Net income from continuing operations increases to € 150 million (+16%) Operating Working Capital Progress Continues Agenda Three Unique Core Brands Passion for sport and teamwork Enabling athletes to reach their highest performance levels Defining golf excellence Best golf products for best players Substantive Revenue Synergies Expected Phasing of Revenue Synergies on the Fast-Track Savings equally spread over Asia, North America and Europe One-time expenses to average € 15 – 25 million per year Potential for added speed in distributor buybacks Cost Synergies Significantly Above Original Expectations Phasing of Cost Synergies Leads to Full Impact in 2009 Reebok Integration Process Off To A Good Start Group media buying partnerCarat selected Buy out of Russian distributorannounced adidas Marketing expertisetransfer Reebok Q1 Performance In Line With Expectations Currency-neutral sales down 16%(-10% in euros) Currency-neutral backlogsdecline 14% (-10% in euros) Weak sales to key accounts in theUS and UK Declines in lifestyle-orientedcategories Overcoming Short-Term Challenges New, motivated managementteam Tightened distribution strategy Better brand communication Focus on executional excellence Increasing Reebok Distribution Discipline and Strengthening Brand Communication More se