猪类饲料营销策划方案毕业论文.doc

毕 业 论 文 论文题目：黑龙江省青冈县宏运饲料公司猪类饲料营销策划方案 作者姓名 李宇巍 班级名称 09营销 指导教师 赵冬花 2012年6月 目 录 一、宏运饲料简介-------------------------------------- 5 （一）宏运饲料概况-------------------------------------5 （二）宏运饲料目前的经营状况-------------------------- 5 二、饲料营销的含义及特点------------------------------ 6 （一）饲料营销的含义---------------------------------- 6 （二）饲料营销的特点---------------------------------- 6 三、饲料市场分析---------------------------------------6 四、宏运饲料营销的SWOT分析--------------------------- 7 （一）宏运饲料营销的优势分析---------------------------7 （二）宏运饲料营销的劣势分析-------------------------- 8 （三）宏运饲料营销的机会分析-------------------------- 8 （四）宏运饲料营销的威胁分析-------------------------- 9 五、本案饲料营销策略的目标---------------------------- 9 （一）宏运饲料目标市场定位-----------------------------9 （二）宏运饲料营销目标---------------------------------9 六、青冈宏运饲料营销策略-------------------------------10 （一）产品---------------------------------------------10 1、产品开发策略---------------------------------------10 2、树立宏运企业形象-----------------------------------10 （二）价格---------------------------------------------11 （三）渠道---------------------------------------------11 （四）促销---------------------------------------------12 七、青冈宏运饲料营销后的效果分析-----------------------12 八、青冈宏运饲料风险分析与防范-------------------------13 参考文献---------------------------------------------- 14 致谢---------------------------------------------------15 【Abstract】 By the end of 2010, according to not complete count in existing feed production enterprises in China, home to more than 11,000 annual output reached 148 million tons, feed for large-scale production enterprise of 30 national feed total yield of 40%. This also reflects from flank feed industry nearly fifteen years development fiery degree. My company as a large farming feed enterprise, already face fierce market competition, also the external market opportunity has the rare, this case from the enterprises actual conditions and industry background, this paper has made this enterprise management, SWOT analysis by 2012, marketing planning, and analyses pl