利用个性化服务从移动互联网中获益.pdf

Monetizing the Mobile Internet through Personalization 用个性化服务从移动互联网中获益 Mike Lurye Director, Product Marketing 产品营销总监 Information Security Level 2 - Sensitive 1 2009 Proprietary and Confidential Information of Amdocs Market Trends and Operator Strategies 市场趋势和运营商战略 Information Security Level 2 - Sensitive 2 2009 Proprietary and Confidential Information of Amdocs Good News: Mobile Internet is Growing FAST! 好消息： 移动互联网增长迅猛！ Source: Informa, February 20 10 资料来源：Informa，2010年2月 Source: Yankee Group, dotMobi study on mobile Web trends, April 2009 资料来源： Yankee Group、dotMobi 关于移动Web趋势的研究，2009 年4月 Information Security Level 2 - Sensitive 3 2009 Proprietary and Confidential Information of Amdocs Not-So-Good News: Operators ’“Share of Eyeballs” is Declining 不太好的消息： 运营商的“眼球份额（Share of Eyeballs）”在不断萎缩 Information Security Level 2 - Sensitive 4 2009 Proprietary and Confidential Information of Amdocs Operator Mobile Internet Strategies 运营商移动互联网战略 Information Security Level 2 - Sensitive 5 2009 Proprietary and Confidential Information of Amdocs Adding Value to Mobile Internet Experience Leveraging Operators Unique Assets 增加移动互联网体验的价值 充分利用运营商独有的资产 Information Security Level 2 - Sensitive 6 2009 Proprietary and Confidential Information of Amdocs Personalizing Mobile Internet Experience 移动互联网体验个性化 Information Security Level 2 - Sensitive 7 2009 Proprietary and Confidential Information of Amdocs Personalization Defined 个性化定义 What is personalization?什么是个性化？ Custom tailoring user interactions, addressing their unique needs by taking into Custom ta