关于我国动漫产业的分析与思考.doc

关于我国动漫产业的分析与思考 [论文摘要]中国动漫起源于20世纪20年代，1926年摄制了中国第一部动画片《大闹画室》。可近几十年来，美国日本的动漫产业发展迅猛，抢占了中国的大片市场，无论是低龄动漫、青少年动漫还是成人动漫都是被美国日本动漫所占领。虽然，近年来中国动漫已经在低龄动漫市场有相当的影响力了,但其他市场还是无法逆转。动漫产业不仅在商业上有巨大的价值，在文化上更是有巨大的影响力。因此我们有必要对我国的动漫产业进行研究，分析动漫产业所面临的内外部形势和各种因素，以此来思考对我国动漫产业的影响，并从中获取对策 [关键词]中国；动漫；SWOT分析 [Abstract] Chinese animation originated in 1920s.At that time, Chinese made the fist animation called “Studio scene”. In recent decades, America and Japan had a rapid development of animation industry. They captured the Chinese market which in childrens animation, teenager’s animation and adult’s animation. Now the children’s animation market had been occupied by Chinese. But other markets still occupied by America and Japan. The animation industry has a great value not only in commerce but also in the culture. It is necessary for us to research on Chinas animation industry. We will analysis of the animation industry facing internal and external situation and get the countermeasures from the study. [Key words] China；animation； Strengths Weakness Opportunity Threats 目 录 引言·································································1 1．动漫概述··························································1 1.1 动漫的含义·····················································1 1.2 动漫文化························································1 1.3动漫产业························································2 2.中国动漫的发展历程··············································2 2.1中国动画·························································2 2.1.1 1926年——1949年·············································2 2.1.2 1950年——1970年·············································2 2.1.3 1977年——1985年·············································3 2.1.4 1985年——1995年·············································3 2.1.5 1995年——1999年·············································3 2.1.6 2000年以后···················································4 2.2中国漫画·························································4 2.2.1清末民初······