战略规划的内容、方法与格式（English）.ppt

Contents,Methods and Implementation of Strategy Plan Strategy Department of D’Long Group March,2001 Strategy Management of D’Long Group Contents:Corporate Level Strategy, Business Level Strategy Means:Strategy Plan，Annual Operating Plan Method:Core Competence Management,Gap Analysis Goal of the Management for Strategy Plan Goal of the Management for Strategy Plan:： Win:Strategy Competence Get:More than Average Return Main Contents of Strategy Management Corporate Level Strategy Diversification Strategy——Business Combination Choice for Business Combination——Be Good for the Extension of Core Competence of Company, Exerting the Effect of Dominant Resource, Reducing and Equilibrating the Risks Strategy Plan of Business Level Strategy Plan of Business SBU Non-SBU Contents of Business Strategy Plan Mission / Version Goal Business Combination Business Strategy Core Competence Strategy for M A Strategy for Internationalization / Strategy Plan for the International Business Goal Long-term and Short-term Target Source of Long-term Target——Industry Analysis and Current Achievement of Company Source of Short-term Target——Extension of Current Marketing Plan Quantification of the Goal Financial Goal——Long-term(3-5years), Quantified to Each Year, Short-term Quantified to Each Month Quantification of Unfinancial Goal——Countable、Evaluateable, Significant Core Competence Analysis of Core Competence Position of Core Competence Index System for the Management of Core Competence Plan for the Method of Core Competence Financial Simulation and Attachment Simulation for Financial Report Income Statement Balance Sheet Cash Flow Statement Analysis of Profits and Risks Investment Analysis Sensitivity Analysis Formulation the Business Level’s Strategy Plan Object of Strategy Plan——SBU、Non-SBU Responsible Department——Board Working Team——Leading team for Strategy Plan Routine Managing Department——Strategy Department/Development Department of SBU、Non-SBU Participant ——Manager from different D