gh公司发展战略研究word论文.docxVIP

ABSTRACTWith the gradually deepening reform of state-owned enterprises, GH company as the automobile marketing service as a single management pattern already can not adapt to the current enterprises development. GH company must seek diversified development of roads, the companys internal management, industry environment and the external environment change drastically changes. In the face of fierce market competition and the rapid expansion of large-scale, how to meet the challenge, seize the opportunities, in competition to promote enterprise development, has become the company in the future development of China need to deal with. Therefore, further study of company development strategy and the development of science and formulate corresponding strategies, perfecting the corporate governance structure, improve the management level, promote the development of the company, has the very vital significance.The article gives a brief introduction to the current development of internal and external environment of GH company, using relevant strategic management theory, analysis of GH company fully the development environment, analyze the competitive ability, combined with the companys market environment and the actual situation, using the SWOT analysis model and the model of industry competition structure, the current implementation of GH companys enterprise strategy carried on the thorough analysis and research, proposed the strategic development plan of the companys future and the safeguard measures. The article concludes that GH company should adhere to the open integration, solid foundation, spanning development strategic thinking, according to the car built in multiple industries, diversified economy helped car inheritance development train of thought, can we perfect gradually the management pattern of a fundamental diversity.Finally around the concrete development of GH company strategic objectives, from the control mode, capital operation, industry layout, hu