yz酒店发展战略分析word论文.docxVIP

ABSTRACTNowadays, with the rapid development university hotel already has become an important role in the society. Under this period it is not only the training base for education, but also the facility for the improvement on the education quality with the continuous economy development. It is inseparable with the academic exchange activities. Due to the increased academic actives there is more demand for university’s hotel quality improvement. YZ hotel can provide high quality facilities and service for university academic exchange activities also the public use under its’ unique feature. It has become an inseparable part of the university.The paper take the /development%20strategydevelopment strategy for YZ hotel as the research content. Firstly, it gives a analysis on the management environment of YZ hotel, including the overview introduction of hotel development, internal and external environment analysis. by which we can know about YZ s hotel industry environment, its own strengths and weaknesses, opportunities and the threats which YZ is facing with, all of these provide objective and strong basis for the development strategy plans framing. after that, In the main part of the paper, based on the previous hotel analysis, scientific and effective development strategy plans are drew up, that is the specific, /PersonalizedPersonalized market positioning, multiple marketstrategy, strategic alliances，Differentiated business strategies. finally, the paper provide avariety of effective forms of mode for YZ hotel development strategy plans implementation.From the study and analysis of YZ hotel, the paper put emphasis on the framing of YZ hotels strategy plan, including market positioning, market strategy, business strategies, drawing up feasible development strategy and measures. therefore, it is necessary for the YZ hotels management. meanwhile, it also points out the way for YZ hotels further research. it is needed that YZ hotel makes adjustments connec